Hey all, Jason here.
In this episode, I had the chance to sit down with James Doherty, the Head of Business Development, Financial Services EMEA at Sinch, the customer communication cloud platform that includes mobile messaging, voice, email and other emerging channel capabilities. We had the chance to discuss:
Financial services’ key “jobs to be done” via communications channels, including acquisition, engagement, retention, and fraud prevention
The importance of flexibility in communications strategy, including being able to meet customers where they are, whether that’s SMS, email, or emerging communications channels
Challenges in managing communications strategy, including privacy regulation
The role of conversational AI in customer communications strategy
And more!
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Interview: Sinch's James Doherty, Head of Business Development, Financial Services EMEA