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What's the asterisk on the $0 M1 Finance charge

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RB: there is a "M1 Plus" service, with additional features, for a fixed $125/year charge. See here: https://www.m1finance.com/how-it-works/invest/

In general, I think the fixed fee (vs. % of AUM) is a more "fair" way of charging customers, given the investment manager's costs don't really scale linearly with the amount under management.

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Thanks, Jason. We've certainly seen some of the bigger players (incl Schwab) move that way for smaller accounts. That said, plus is an optional w/ M1 and provides additional benefits (additional trading windows, lower margin rate, higher interest on DDA), but you can still get the core features of the investing product for free.

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